The Grocery Dad mission
I’m David, I’m a dad of three, and I’ve spent the last two decades working with the biggest grocery businesses in the world. I’m now using what I know to help you become a smart shopper and cut your food bills.
Feeding our families well is increasingly difficult. With relentless price rises and 70% of food in supermarkets being ultraprocessed, it’s harder than ever for those of us who are time-poor to make the best food choices.
Even with my ‘insider knowledge’ of all the tricks the supermarkets use to get us spending more on things we don’t need, it took us years to become truly smart shoppers. Now, I’m sharing everything I know through our free content page, and my Youtube channel.
At Grocery Dad, it’s our mission to empower you to take charge of your cart, make smarter choices, eat healthier, and slash your food bill without sacrificing quality.
Join the community today and never miss out on ways to make smarter food choices.